ROLE: Logo and Branding design
A fresh look for a fresh pilates studio. A Portland-based power couple in the “movement” business recently purchased this studio and were eager to boost it to top standards. The clients already owned a yoga studio, Yoga Bhoga, and they wanted to bring Cascadia Pilates into the same family, graphically and otherwise.
For us, that meant an allusion to Yoga Bhoga’s existing logo but with a cooler color palette and an icon based around a triangle. The triangle meant a lot to the client – and the shape plus the number 3 represents many things “Pilates.” FEEL the difference, SEE the difference, BE the difference!
We made shirts, too!