ROLE: identity & logo design
“Can something be badass yet professional?”
… asked the client at one point in our initial discussions. This simple question, this a ray of light, streamed directly down from the unknowable nether illuminating the task before us: proving what our souls needed to be true.
This happened at a pivoting point early in the process of defining the identity of Moloney Photo, a sister company to a family & wedding photography company, that wanted to focus more on professional portraiture and identity photography. In searching for this balance we developed this abstract “MP” design that tickled their love of a “clean” brand.